ANATOMY OF A TYPEFACE
card design
a two-sided type anatomy card exploring the term spine, designed using presato variable by the italian type foundry resistenza.
the variable nature of the typeface was central to the concept — working exclusively with the letter "s," I was drawn to how presto captures multiple distinct variations of a single letterform, making it the ideal vehicle for demonstrating the anatomy term itself.
to bring a human dimension to the design, i looked to the photography of robert mapplethorpe — whose body of work is defined by a striking tension between sensuality and formalism. his images of the human figure carry an almost sculptural quality: fluid and organic in subject, yet composed with rigid, architectural precision. that duality felt like a natural dialogue with type: soft, elaborate figural imagery set against the stiff, geometric exactness of letterforms. together, they reinforced the concept of the spine: something at once structural and deeply human.
Project hung up on SCAD Graphic Design department