ANATOMY OF A TYPE

The variable nature of the typeface was central to the concept — working exclusively with the letter "S," I was drawn to how Presto captures multiple distinct variations of a single letterform, making it the ideal vehicle for demonstrating the anatomy term itself.

To bring a human dimension to the design, I looked to the photography of Robert Mapplethorpe — whose body of work is defined by a striking tension between sensuality and formalism. His images of the human figure carry an almost sculptural quality: fluid and organic in subject, yet composed with rigid, architectural precision. That duality felt like a natural dialogue with type — soft, elaborate figural imagery set against the stiff, geometric exactness of letterforms. Together, they reinforced the concept of the spine: something at once structural and deeply human.