LUCHA LIBRE
booklet
A physical booklet designed to capture the full cultural world of Lucha Libre — not just the spectacle of the sport, but everything surrounding it: religion, family, nationality, fame, and its deep roots in Mexican popular culture.
The visual language was a deliberate choice. Rather than designing about Lucha Libre, I designed from within it — embracing the intentionally loud, maximalist anti-design aesthetic that the culture itself produces: fight flyers, hand-painted masks, tattoo flash, and vernacular typography. Every formal decision was made in service of authenticity, using the visual codes already embedded in the culture as the foundation of the design system.
The result is a booklet that doesn't observe Lucha Libre from the outside — it attempts to pull the viewer directly into it, portraying the lives of the people who inhabit this world both inside and outside the ring.
